Join the Ultimate Social Media Campaign for Book Direct Day 2025!

What is Book Direct Day?

Book Direct Day is an annual global movement—held on the first Wednesday of February—designed to educate travelers on why booking directly with property managers, owners, and hosts is the smartest choice.

Guests save money, enjoy better perks, and experience a more personalized stay—all while you, the property manager, keep more of your hard-earned revenue instead of handing it over to OTAs.

This is your chance to showcase your properties, connect with your audience, and increase direct bookings—without relying on third-party platforms.

How Can This Campaign Help You Get More Direct Bookings?

We know that simply telling guests to book direct isn’t enough. You need a strategic, engaging approach that educates, builds trust, and converts.

That’s why we’ve created a done-for-you, two-week social media campaign that:
✔ Warms up your audience with engaging posts before Book Direct Day.
✔ Positions you as the expert in your market, educating guests on why booking direct is the best choice.
✔ Creates urgency & excitement with countdowns, guest testimonials, and property highlights.
✔ Drives last-minute bookings with an exclusive, limited-time offer on Book Direct Day.

Why I Created This Campaign

Hi, I’m Jenn Boyles, founder of Direct Booking Success/Book Direct Pro and a vacation rental property manager just like you. I’ve been in your shoes—frustrated by high OTA fees, tired of depending on third-party platforms, and wanting more control over my bookings.

I created this Book Direct Day campaign because I know firsthand that simply telling guests to book direct isn’t enough—you need a strategic, engaging social media presence to educate, excite, and convert them.

Over the years, I’ve helped countless short-term rental hosts increase their direct bookings, build a loyal guest base, and grow their businesses sustainably—and I want to help you do the same.

That’s why I’ve designed this campaign to be easy to implement, high-impact, and proven to drive results. All you have to do is plug it in and start seeing more guests book directly with you!

What’s Included in the Campaign Guide?

📌 A step-by-step campaign timeline so you know exactly what to post and when.
🎨 Customizable Canva templates to create eye-catching, professional-looking posts with ease.
✍ Pre-written captions so you never struggle with what to say.
#️⃣ Hashtag suggestions to expand your reach and visibility.
🎯 A booking-boosting strategy designed to get your audience excited and ready to take action.

💡 This is a plug-and-play campaign—just follow the guide, personalize the content, and start driving more direct bookings!