Join hundreds of property managers taking part in Book Direct Day with this easy-to-use resource pack
Jenn Boyles has created the ultimate social media campaign for you!
What is Book Direct Day?
Book Direct Day is an annual international event held on the first Wednesday of February, designed to educate guests about the benefits of booking directly with property managers, owners, and hosts. It’s an opportunity to highlight the savings, perks, and personalized experiences that come with direct bookings while building trust and cutting out the middleman fees charged by OTAs.
Campaign Objective
The goal of this campaign is to help short-term rental property managers drive more direct bookings by running an engaging, two-week social media campaign that educates, builds excitement, and ends with a compelling special offer on Book Direct Day.
How the Campaign Works
Participants will receive a Resource Pack that includes Canva templates, pre-written captions, hashtag suggestions, and a timeline. The campaign focuses on creating engaging social media posts in the weeks leading up to Book Direct Day.
These posts are designed to:
- Educate guests about the advantages of booking direct.
- Showcase the unique features of the property and local area.
- Build trust through guest reviews.
- Create excitement with countdowns.
- Drive bookings with exclusive, time-sensitive offers.