As the busy season winds down, are you finding your calendar looking a little sparse? It’s a common challenge for short-term rental hosts, but don’t let those empty autumn weeks cause you undue stress. In this episode, we’re exploring effective strategies to boost your off-peak bookings without resorting to desperate measures.
In this episode, we’re exploring effective strategies to boost your off-peak bookings without resorting to desperate measures.
“Marketing is something that does need a bit of weed time. It isn’t a silver bullet that you could just launch at the last minute to save the day.” – Jenn Boyles
Here’s what you’ll discover in this value-packed discussion:
- The importance of consistent marketing, even during peak seasons
- Why discounting isn’t the answer to filing vacancies
- How to leverage your existing guest relationships
- The critical role of email marketing in your booking strategy
The key moments on this episode are:
00:00:00 Strategies for Boosting Off-Peak Bookings in Your Vacation Rental
00:00:51 Introduction to the Direct Booking Success Podcast
00:01:14 The Importance of Consistent Marketing for Vacation Rentals
00:04:42 Effective Marketing Strategies for Filling Empty Calendars
00:08:45 Promotion of the Direct Booking Success Summit
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Show notes are available at: https://directbookingsuccess.com/podcast/
Direct Booking Success is back for 2024 and this year has gotten even BETTER!
In this 3-day FREE virtual and global summit, you’ll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers.
This summit is completely FREE, Virtual and Global, reserve your seats today: https://directbookingsuccesssummit.com/
Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/
The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/
FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/
Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess
Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub
Transcript
Imagine this. You've just wrapped up a crazy busy summer season. Your calendar was jam packed with bookings and now, well, now I was looking a little bare. Maybe that's okay because you could use a breather. But what if that breather starts to feel a little too long? What if you're eyeing those empty autumn weeks and starting to feel a tad uneasy? Don't worry, because today we were diving into what you can do when your calendar isn't as full as you'd like. Whether you've let your marketing slide or just want to boost those off peak bookings, I've got you covered. Lets roll up our sleeves and talk strategy. Ready?
::You are listening to the Direct Booking Success Podcast, bringing you all the information you need for your short term rental to stand out from the crowd. I'm your host, Jenn Boyles. As an owner and manager myself, I know how hard it can be to navigate the hospitality industry. I'm here to help so you too can have direct booking success.
::ut this topic back in October:::Hey, thanks for listening to the Direct Booking Success Podcast. For more information about this episode and others, head to the website directbookingsuccess.com/podcast. See you next time.