She left her city life behind to move to a remote island and run a holiday let management business with her husband. But when unexpected demand for bookings grows beyond their expectations, will they be able to keep up and maintain their success? Find out in this intriguing tale of a small business that went from zero to 100% direct bookings.

In this episode, you will be able to:

My special guest is Jane Mack, a holiday let coach and consultant with a fascinating journey. Jane and her husband bought a holiday home property management company back in 2010, and decided to expand it to offer advertising and bookings. By 2012 they had created a full blown holiday letting agency. Their business continued to grow until they sold it to the UK’s largest holiday letting company in 2017. Having managed over 100 holiday properties, thousands of guests and with 10 years of hands-on experience, she decided to help others in the holiday let industry to grow their businesses, just as she had done. 

See more: https://linktr.ee/janemackcoaching

The key moments in this episode are:

00:00:08 – Introduction,

00:01:02 – Background and Experience,

00:06:02 – Expanding the Business,

00:09:38 – Offline Marketing,

00:12:45 – Catering to a Diverse Customer Base,

00:13:55 – Marketing Strategies,

00:15:50 – Personal Touch and Repeat Customers,

00:19:28 – Importance of an Office,

00:25:25 – The Importance of Using Technology and Investing in Business,

00:26:48 – Tips for Growing Your Business,

00:30:03 – Life After Selling a Business,

00:32:32 – What Direct Booking Success means to Jane

Book your free 15 minute call with Jenn Boyles here: https://directbookingsuccess.com/call

If you are struggling with direct bookings right now whether that is moving away from using the online travel agents like Airbnb or just getting more bookings in right now, then I’m here to help. 

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow me on Instagram: https://www.instagram.com/directbookingsuccess

Join the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals

Sign up to the Free Direct Booking Success Summit 2023: https://directbookingsuccesssummit.com/


45# Building Trust and Relationships in Vacation Rentals with Jane Mack


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