Why I’m Done Teaching STR Marketing the Old Way

Episode 134

​

Jenn Boyles: So if you've been wondering where I've been, you're not alone. I've had quite a few emails lately asking Jenn, are you okay? Are you still doing the podcast? And the answer is yes. I. I'm still here. I'm more here than I've ever been, actually. And if this is the first episode of the Direct Booking Success podcast you've listened to, welcome.

You don't need any more information. You need a marketing system that actually gets done that works for your life, your time, your property, your business. And that realization, it changed everything for me. And today I want to share why. Let me take you behind the scenes a little. Over the past few years, I've poured everything into helping hosts just like you win at Direct Bookings.

But I've also seen something else, honestly, something that broke my heart. I've seen hosts who are smart, capable, and so ready for change, get stuck. They've downloaded that template, but they never used it. They signed up for the course, but never finished it. They'd maybe come to a live call, but still they would feel so overwhelmed.

I. The problem isn't that you don't know what to do, it's that you don't have the space, the support or structure to actually do it. You're overwhelmed. You're second guessing. You're hearing five different strategies from five different experts and thinking, okay, but what do I do? And you know what? It's not your fault.

It's not a lack of motivation or discipline. It is just the reality of trying to grow a business without a clear guided path that fits your life. So if you've ever felt like I should be doing more, but I just can't keep up, I see you. I was you, and that's why I'm changing everything. So let's talk about the shifts I'm making, and not just how I teach, but in how I actually help you succeed, because I realized something that changed everything for me.

And sure, it's all helpful in theory, but without clarity, all that content becomes noise. I worked with a host named Sarah, who had taken every course, every saved every reel, downloaded every freebie you could imagine. Her Google Drive was overflowing, but when we started to work together, she said, Jenn, I have all this information, but I don't actually know what I'm supposed to be doing right now.

Okay. Number two, support over solo hustle. I've said it before and I'll keep saying it. You shouldn't have to figure this out alone, but I know you might be. And so many hosts are, they're DI Ying. Their entire marketing strategy What? Writing copy, designing graphics, managing tech, planning content all by themselves.

Now number three, done is better than perfect. Listen, I know that perfection trap, I've sat there thinking I'll send that email after I tweak it one more time, or I can't post that photo because it doesn't match my grid. Or once I build, you know, once I finish building that whole email sequence, then I'll launch.

That's where the magic is, and it's how your confidence grows. Not in the planning, it's in the doing imperfect action. So here's the shift. We're done with endless content and no action. We're done with doing it alone. We're done with waiting until it's perfect and here's what I'm building instead. What if there was a place where your marketing actually got done?

That's what I'm building and I'm calling it the STR content lab. It's a monthly club designed to help hosts like you create, publish, and track your marketing consistently, strategically, and with momentum. If your gut is saying, yes, this is what I've been missing, keep listening. I want you to be the first to know when the doors will open.

So, no, I'm not disappearing. The podcast isn't going anywhere, but. Everything is shifting. It's gonna be deeper, more intentional, more aligned with what you actually need, not just another checklist or a tip. And behind the scenes, I'm creating something brand new, a space where we work together, where the support is built in, where the overwhelm gets replaced by a clear confident plan and real consistent bookings.

So head to direct booking success.com right now, and head to the Content lab, the STR Content Lab. And sign up for the wait list. And hey, you know, if this episode resonated with you, if it made you feel seen or gave you that little spark of hope, why don't you share it with another host, someone in your community, a friend, or maybe somebody who's been struggling and just needs to hear that they're not alone.