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Where vacation rental pros get their marketing DONE... with expert support and AI superpowers

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Are you juggling...

…guest messages, cleaning schedules, and calendar gaps, all while feeling guilty that you haven’t posted on Instagram (again)?

Stop beating yourself up about it!

You’re not lazy. You’re overwhelmed. And you’re not alone.

The STR Content Lab is your monthly membership built just for vacation rental hosts and property managers like you who know content matters, want to grow direct bookings, and are DONE trying to figure it all out alone.

Whether you’re tech-timid or totally AI-curious, this is where you show up, get it done, and finally start building a Book Direct brand that works for you… consistently and confidently.

Hey there!

I’m Jenn Boyles, a vacation rental pro turned marketing strategist, and I created The STR Content Lab because I’ve been where you are.

I know what it feels like to be passionate about hospitality, yet completely stressed about marketing. I also know that with the right tools (and the right kind of support), things can shift fast.

This isn’t about becoming a marketing guru overnight. It’s about making steady progress, with real support, and finally having content that brings you more bookings, not burnout.

Proven Results from Real Hosts

(Just like you — who showed up, created content, and saw real momentum)

What’s Inside the STR Content Lab

This isn’t a “buy it and forget it” kind of membership. This is real support, smart tools, and hands-on help to move the needle in your business, every single month.

⭐️ Monthly “Get-It-Done” Content Calls
Think of this as your marketing gym — show up, get expert guidance, and walk away with content DONE and dusted.

⭐️ Book Direct Pro Standard Pro Account $97/month value)
Powerful marketing automation, included in your membership. Upgrade anytime if you need more power.

⭐️ Monthly Book Direct Pro Q&A
Bust through roadblocks and get strategic guidance with direct access to expert support.

⭐️ Bite-Sized AI & Marketing Training Portal
No fluff. Just practical, easy-to-follow video walkthroughs to help you actually use the tools, including AI.

⭐️ Custom GPTs Built Just for STR Hosts
Not some generic AI bot, these are made just for YOU. Create guest emails, social posts, and more in minutes.

⭐️ AI Assistant Vault
Time-saving prompts, templates, and tools designed to simplify your marketing life.

⭐️ STR Content Tracker
Stay consistent, organized, and on track as your content (and results!) grow.

⭐️ Private Facebook Community
You don’t have to do this alone. Get support, celebrate wins, and stay motivated with others on the same path.

⭐️ Member Spotlights + Content Buddy System
Built-in accountability and encouragement because marketing is way more fun (and effective!) together.

SIGN UP NOW

What You Can Expect... Your First 30 Days

As soon as you join:
You’ll get access to the onboarding walkthrough, your Book Direct Pro login, and our private Facebook group.

Within the first week:
Join your first live Content Creation Call and start using your AI tools and templates.

By the end of your first month:
You’ll have content created, posted, and tracked — and you’ll actually feel proud of your progress.

Who Is This For?

This membership is perfect for you if:

  • You’re tired of relying on OTAs and want more direct bookings

  • You know content matters but struggle to stay consistent

  • You’re overwhelmed by marketing tech and just want guidance

  • You’re excited (or curious!) about AI but don’t know where to start

  • You want support, structure, and a little cheer squad to keep you going

Imagine This...

You sit down with a coffee, open your laptop, and join a group of hosts just like you. You spend two focused hours creating your month’s worth of content, with support at your fingertips and tools that make it easy.

You close your laptop knowing your marketing is DONE…  and it actually feels good.

No stress. No guesswork. No more putting it off.

👇 JOIN NOW 👇