Wait list is open 👇
Where vacation rental pros get their marketing DONE... with expert support and AI superpowers
Are you juggling...
…guest messages, cleaning schedules, and calendar gaps, all while feeling guilty that you haven’t posted on Instagram (again)?
Stop beating yourself up about it!
You’re not lazy. You’re overwhelmed. And you’re not alone.
The STR Content Lab is your monthly membership built just for vacation rental hosts and property managers like you who know content matters, want to grow direct bookings, and are DONE trying to figure it all out alone.
Whether you’re tech-timid or totally AI-curious, this is where you show up, get it done, and finally start building a Book Direct brand that works for you… consistently and confidently.
Hey there!
I’m Jenn Boyles, a vacation rental pro turned marketing strategist, and I created The STR Content Lab because I’ve been where you are.
I know what it feels like to be passionate about hospitality, yet completely stressed about marketing. I also know that with the right tools (and the right kind of support), things can shift fast.
This isn’t about becoming a marketing guru overnight. It’s about making steady progress, with real support, and finally having content that brings you more bookings, not burnout.
Proven Results from Real Hosts
(Just like you — who showed up, created content, and saw real momentum)
What’s Inside the STR Content Lab
This isn’t a “buy it and forget it” kind of membership. This is real support, smart tools, and hands-on help to move the needle in your business, every single month.
⭐️ Monthly “Get-It-Done” Content Calls
Think of this as your marketing gym — show up, get expert guidance, and walk away with content DONE and dusted.
⭐️ Bite-Sized AI & Marketing Training Portal
No fluff. Just practical, easy-to-follow video walkthroughs to help you actually use the tools, including AI.
⭐️ Custom AI Assistants Built Just for STR Hosts
Not some generic AI bot, these are made just for YOU. Create guest emails, social posts, and more in minutes.
⭐️ STR Monthly Content Tracker
Stay consistent, organized, and on track as your content (and results!) grow.
⭐️ Private Facebook Community
You don’t have to do this alone. Get support, celebrate wins, and stay motivated with others on the same path.
⭐️ Member Spotlights + Content Buddy System
Built-in accountability and encouragement because marketing is way more fun (and effective!) together.
But wait! There's more...
When you join The STR Content Lab, you’re not just getting access to tools and templates — you’re stepping into a system that’s been designed to help short-term rental hosts stay consistent, show up confidently, and finally get their marketing done.
Alongside your core membership, you also get access to these powerful bonuses to help you implement faster and grow stronger:
🔥 Book Direct Pro Standard Plan Access
Get full access to my STR-specific marketing platform — built on HighLevel and customized exclusively for hosts. Create automations, email your guest list, and manage your marketing in one place.
💡 Don’t want to switch platforms? No problem — everything I teach works with your existing tools, too.
(Value: $97/month)
🔥 Monthly Book Direct Pro Q&A + Training Call
Ask questions, troubleshoot, and see exactly how other hosts are using Book Direct Pro to grow their direct bookings — live, every month.
(Value: $297/year)
🔥 WiFi Sign-Up Funnel
Convert current guests into future bookings with a fully built WiFi login funnel, all ready to deploy in Book Direct Pro.
(Value: $197)
🔥 The DBS AI Guest Sprint Funnel Build
Get the exact prompts, templates, and automations to build your guest attraction funnel from scratch — no matter what platform you use.
(Value: $297)
Together, these bonuses are worth over $1,500 — and they’re all included in your membership.
Because The STR Content Lab isn’t just about knowing what to do.
It’s about having the tools, the rhythm, and the support to actually do it — month after month.
What You Can Expect... Your First 30 Days
→ Join and get onboarded to the portal and private Facebook group
→ Attend your first live Content Call
→ Sign up for a Book Direct Pro account and get onboarded
→ Start using your AI tools + templates
→ Your marketing done and more direct bookings rolling in…
Who Is This For?
This membership is perfect for you if:
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You’re tired of relying on OTAs and want more direct bookings
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You know content matters but struggle to stay consistent
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You’re overwhelmed by marketing tech and just want guidance
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You’re excited (or curious!) about AI but don’t know where to start
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You want support, structure, and a little cheer squad to keep you going
Imagine This...
You sit down with a coffee, open your laptop, and join a group of hosts just like you. You spend two focused hours creating your month’s worth of content, with support at your fingertips and tools that make it easy.
You close your laptop knowing your marketing is DONE… and it actually feels good.
No stress. No guesswork. No more putting it off.