Direct Booking Success Podcast
In her podcast, Jenn shares her vacation rental business knowledge and marketing expertise in solo episodes and interviews with leading experts and her fellow owners and managers.
Today’s podcast is with Evan Dolgow from Adaptive.com. We chat about staying ahead of the curve in the ever-changing digital world. Evan compares direct booking to ecommerce and tells us what we can learn from giant ecommerce platforms. He also emphasises the importance of understanding your ideal guest and their booking journey and how taking...
In this episode of the Direct Booking Success podcast, I talk about the term “passive income” and its implications for those in the hospitality industry. Many people who initially bought into the idea of passive income from property rentals now realise the amount of work involved and that the money does not come in passively....
In September 2022, I hosted the second Direct Booking Success Summit, a three-day online summit for hosts, owners and managers in short-term rentals. It was packed with learning from top experts in the field, and today’s episode is a recording of a live session I hosted with three of those experts about what hospitality is....
What does the word hospitality mean to you? The market has been saturated over the past couple of years with more and more people getting into our short-term rental business. The fact is that there’s now more competition than ever. So how are you going to stand out? We talk about: I hear so many...
Do you want some tips to help increase your direct bookings? In September 2022, I hosted the second Direct Booking Success Summit. It was three days of free online learning from the top experts in our short-term rental field. Today I’m bringing you a conversation I had with five of them as part of a...
Statistically, your ‘About’ page is the second most looked-at page on your website. What distinguishes you from your competitors? Today’s guest is copywriter Concetta Cassidy, the owner of the Cheeky Pineapple, a copywriting studio that provides stress-free vacation rental marketing, for owners, hosts and property managers. Singing and playing the piano from an early age...
If you were already on the direct booking journey, then you know how important having somewhere for your guests to ‘book direct’ with you is. If you are just starting, let me tell you straight up, you need your own website! Topics discussed: Guests need to be able to ‘book direct’ on your website Stop...
Are you an Airbnb Host or a Property Manager? In this episode I speak about going from being a host to a professional property manager and why this is such an important change needed in your mindset. Topics discussed: Setting goals at the start of the year Hospitality is a 24/7 business Running a vacation...
Are you ready for direct bookings? Or need to inject some adrenaline into what you’re been doing up-to-now? Today I’m speaking about the two must-haves you need to drive your direct bookings along with a bunch of tips to get you going. Topics discussed: How to get your ideal guest’s attention Encouraging people to know,...
How many of your bookings come through an OTA (an online travel agent like Airbnb or booking.com or VRBO)? Perhaps you are only listed on one of them, or maybe you’re listed on all of them. In this episode, I talk about why you should get off the OTA rollercoaster and concentrate on your own...
Using social media for your airbnb/vacation/holiday/short-term rental? How’s that working for you? Are you chasing numbers and followers, getting frustrated that you are not getting more bookings? In this episode, I talk about how I think you should be using social media to your advantage and getting your ideal guests to book direct with you....
When I ask owners and managers of Holiday/Vacation/Short-term Rentals – What is holding you back from actually sending emails? The answer I usually hear is that they have no idea what to write about in an email. In this episode, I’ll help you get off the starting block and on to sending out emails to...