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Direct Booking Success Podcast

In her podcast, Jenn shares her vacation rental business knowledge and marketing expertise in solo episodes and interviews with leading experts and her fellow owners and managers.

Are you an Airbnb Host or a Property Manager?  In this episode I speak about going from being a host to a professional property manager and why this is such an important change needed in your mindset. Topics discussed: Setting goals at the start of the year Hospitality is a 24/7 business Running a vacation...
Are you ready for direct bookings? Or need to inject some adrenaline into what you’re been doing up-to-now? Today I’m speaking about the two must-haves you need to drive your direct bookings along with a bunch of tips to get you going. Topics discussed: How to get your ideal guest’s attention Encouraging people to know,...
How many of your bookings come through an OTA (an online travel agent like Airbnb or booking.com or VRBO)? Perhaps you are only listed on one of them, or maybe you’re listed on all of them. In this episode, I talk about why you should get off the OTA rollercoaster and concentrate on your own...
Using social media for your airbnb/vacation/holiday/short-term rental? How’s that working for you?  Are you chasing numbers and followers, getting frustrated that you are not getting more bookings? In this episode, I talk about how I think you should be using social media to your advantage and getting your ideal guests to book direct with you....
When I ask owners and managers of Holiday/Vacation/Short-term Rentals – What is holding you back from actually sending emails? The answer I usually hear is that they have no idea what to write about in an email.  In this episode, I’ll help you get off the starting block and on to sending out emails to...
First off, don’t panic from the title of this episode! You do need to be building two email lists, not just one. But don’t worry, not only am I gonna tell you why, but I’ll also tell you a bit about how to actually do this. I will not leave you high and dry, believe...
 This time of year is not always looking fully booked. Don’t panic! Sometimes that’s not a bad thing if you’ve been really busy over the summer, and you need a bit of a rest or perhaps you’re just looking for new ways to get those bookings for this off peak time. So let’s talk this...
Ever wondered how one of those ‘Escape to the Country TV episodes turned out? This week I speak with Sarah Orchard. Sarah is a marketing consultant and creator of fully-booked.com and host with her husband Adrian of the Hudnails Hideout Treehouse. Sarah and Adrian were guests on the British TV show ‘Escape to the Country’...
Wow! I have just wrapped the second Direct Booking Success Summit! I really hope you were there. But just in case you missed it, today I’m going to chat about my own presentation which was – You don’t have to do it all to still have direct booking success. I hope you enjoy it. Topics...
The Direct Booking Success Summit is nearly here! I just wanted to say a few ‘thank-you’s’ to the people behind the scenes and to let you know what we have in store for you at the summit this week. Plus I’ll give you a look at awesome prizes and VIP content on offer, I can’t...
In today’s episode, I speak with Louise Brace, owner of Rental Tonic who helps owners and hosts create direct booking strategies for their Direct Booking websites and other channels. Louise is a copywriter and digital marketing strategist and is also speaking at the Direct Booking Success Summit this year Topics discussed: Home is where your...
Today we speak with serial entrepreneur Heather Bayer who has been immersed in the vacation rental industry for over 25 years. In this episode, Heather shares her story and also what is coming up for her since selling her 95% book direct, 20-year-old company in Canada earlier this year. Hear how the idea was born...
Put your hands up if you believe that sustainability should be a core part of your business. Now keep your hand up if you are already implementing sustainable actions. How did you do? This is just a snippet of my conversation with Bob Garner, another speaker at this year’s Direct Booking Success Summit, starting on...
Ever thought of what it would be like to start your own B&B business in a foreign country, virtually on your own with children? That is what today’s guest, Yvonne Halling did. And that’s only the start of her amazing story of reinvention.  Yvonne Halling is a speaker at this year’s Direct Booking Success summit...
Hello and welcome to episode 9. Today I am chatting with another returning Direct Booking Success Summit speaker, it’s Kelly Odor; Marketing Director at Bookster. Kelly is an accomplished leader with 22 years of experience in the areas of marketing, business development, product development, and strategic planning within multiple industries.  She is frequently recognised for...