Unlocking the Secrets of the 100 Collection with Co-Founders Travis Wilburn & Rebecca Lombardo

Ep#44 - Unlocking the Secrets of the 100 Collection with Co-Founders Travis Wilburn & Rebecca Lombardo

00:00:08 - Jenn Boyles You are listening to Direct Booking Success Booking Success Success, bringing you all the information you need for your short term rental to stand out from the crowd. I'm your host, Jenn Boyles. As an owner and manager myself, I know how hard it can be to navigate the hospitality and history. I'm here to help so you, too, can have Direct Booking Success Booking Success Success. Welcome to another episode of Direct Booking Success Booking Success Success. I'm your host Jenn Boyles, and today I have a very exciting episode for you because I am joined by not one, but two people, the co-founders of the 100 Collection, Travis Wilburn and Rebecca Lombardo.

00:00:53 - Travis Wilburn Hi, guys.

00:00:54 - Jenn Boyles Welcome.

00:00:55 - Rebecca Lombardo Thank you. Thanks for having us.

00:00:57 - Travis Wilburn Yeah, thank you.

00:00:58 - Jenn Boyles Great to see you. Let's start by introducing yourselves, if you don't mind telling us maybe a bit about you. Maybe we'll start with you, Rebecca.

00:01:07 - Travis Wilburn Yeah, sure.

00:01:08 - Jenn Boyles Thanks.

00:01:08 - Travis Wilburn My name is Rebecca Lombardo, and I have about a 20 year history of journalism, writing, and marketing and branding all rolled into one. And this is probably my fourth year in the hospitality space in the vacation rental industry.

00:01:22 - Jenn Boyles Great. I'm glad to have you here. And Travis, if anybody doesn't know you, maybe you could tell us a bit about yourself.

00:01:30 - Rebecca Lombardo Sure. I am in Charlesville, Virginia, the hold of the University of Virginia and Wine country, and I started up a professional vacation or group back in 2011. Quickly realized that it was going to be an expensive game to play on the listing sites at the time, and then I built it again as a marketing machine, and then I decided to build a wine tour company, and then I built the DMO and a couple of other things. The next thing I know, I have a tourism hospitality group, and I'm out there capturing every tourist I possibly can.

00:02:02 - Travis Wilburn Right.

00:02:02 - Rebecca Lombardo In short, yeah.

00:02:03 - Jenn Boyles No, it sounds good. You're on your way to total domination there. I think. So. The 100 collection. Okay. This is your idea, isn't it, Travis?

00:02:15 - Rebecca Lombardo Well, yeah. I mean, this is definitely our idea, by all means. But it was born out of frustration just with OTAs and their dominance and realizing that, hey, five star doesn't really mean much anymore, and it really is tough to find a great property. I've been a victim to that myself, using other sites and reading reviews, and we've got to create a better system. So luckily enough, I was able to find Rebecca Lombardo to help me go through that.

00:02:45 - Jenn Boyles That's great. And Rebecca, when you met Travis, how did you come into this hospitality world and meeting Travis and coming up with this idea, how did that all come about?

00:02:57 - Travis Wilburn Sure. So I had actually been the chief marketing officer or a vacation rental company that did photography, virtual tours, and I had also worked with another company that helped with owner acquisition, and I knew I was headed for something bigger and better next. And someone said, oh, you've got to meet Travis. Like, you got to talk to Travis before you do anything else. Make sure you talk to Travis. And then someone else said, hey, did you see this posting? This guy Travis was looking. I don't know him, but this position sounds perfect for you. It's co founder. So two or three different people were like, you've got to connect with this opportunity. And then on the flip side, I think Travis had a run in with two or three people saying, oh, you've got to meet Rebecca. And so it was Faith. Yeah. So we had a quick phone call because I'm in the Washington, DC. Area. And then after that quick phone call, I drove down to Charlottesville. She's only about two and a half hours from me, and I think a couple of drinks later, dinner, hanging out, it was like, yeah, the energy. What's going on here? My frustrations and what I was doing with vacation rental management companies before this just hit the nail on the head for me with that. And I wanted to leverage all of my experience working with Fortune 100 companies on their branding and their marketing. If I could just take everything I've learned and help all of these companies at once, I would love that.

00:04:26 - Rebecca Lombardo So that is mostly entirely true, but the cherry on top that's true is the fact that when Rebecca did come down to interview, we kept on. It went quite well. And I think, as I've mentioned to you before, we were looking for over nine months, I say, by we me. But at the last minute, we went and had one more drink at a local bar on our downtown mall, which is like the equivalent to Ocean Properties. And a famous musician named Dave Matthews walked out and came over and said hi, along with his manager, and he was just casually talking to all of us. And, of course, we lived in a small town where everybody knows each other. And I'm not sure if I'm the one that closed the deal or if it was Dave Matthews sitting there just having a casual conversation that actually closed the deal, but I think she was intrigued at that point.

00:05:17 - Jenn Boyles It sounds like it, yeah. I guess it doesn't help or it didn't hurt. I mean, having Dave Matthews come along. Well, I can tell from talking to you guys, it's a good partnership.

00:05:28 - Rebecca Lombardo Oh, yeah, right.

00:05:29 - Jenn Boyles So let's get into the 100 Collection. Maybe, Rebecca, you can tell us a bit about the name and maybe how it's sort of set up, how you guys have done this.

00:05:43 - Travis Wilburn Sure. So the 100 Collection name is intended to connotate a limited edition. Right. Like, this is not something that is all over the place. This is curated, hand selected. That's the intention behind the 100 Collection. It does not literally mean 100 vacation rental managers or 100 properties. It is 100% satisfaction of your experience, 100% on your score. For being a great company. That is what the 100 actually means. It's perfection. So that's the connotation behind that. And then what it does is basically say, okay, we're going to go around and we're going to vet these vacation rental companies, their managers, and select few of these properties, and we're going to put them into the collection. So it's getting more and more challenging to find locally owned and operated vacation rental companies, especially in the US. Because of everything that's happened over the last few years. And we want to capture kind of a bucket list selection of experiences and put those together in this collection so that's hopefully what everybody understands after hearing about us and seeing our website.

00:07:06 - Jenn Boyles Yeah. And I think what you said to me before is it's kind of the Michelin Star. That's what you're wanting to create the Michelin Star for vacation rentals.

00:07:15 - Travis Wilburn Yeah, and I'll let Travis explain that that's his gym.

00:07:20 - Rebecca Lombardo Yeah. The question I ask everybody is, have you ever eaten in a Michelin Star restaurant? And a lot of them say yes, and I say, great, what's the name? And it takes them a second to pause. And you will remember the Mission Star, but you might not remember that restaurant. We have over 17,000 vacation rental brands, and there's a lot of great brands, but I mean, some of them are beach this and beach that and see this and see that and snow. It gets pretty confusing even for myself that gets to work with all these different groups. And I'm like, I can't imagine. So our entire goal is to build a brand that when you're having a great experience with one of our partners out there, that the globe, you can go find another partner that you can trust. It's a hard thing to be able to trust and be able to spend money with a group that you have no idea who they are. And we're hoping that we can help alleviate that. And so I ask this question all the time. If you're having a great time here in Charlottesville, Virginia, with me, how do you find that same experience in Jacksonville or Telluride or Bobo we're going to take the path of least resistance? I do think there are some better answers. I hope we're one piece of that better answer. So we're definitely the mission star. But as Rebecca mentioned, we're also I often reference James Beard because Mission Star follows a restaurant. James Beard follows a chef. And so before we even look at the restaurant, we really look at the people and who they are and how they're respected in their community. Mainly born out of one reason, which I'm sure you can speak to, but regulations. And so we're hoping by pointing out these awesome people that are part of their communities, which we're checking into, that when they do have to deal with regulations, that they'll have a seat at the table and that seat will look different than just any other seat, if you will.

00:09:22 - Jenn Boyles Yeah. See, it's almost like you're setting up an alliance with these other brands under almost an umbrella, isn't it, of the 100 collection. And in that collection, you've got these local people with their local properties, their local knowledge. Is that sort of how you've set it up?

00:09:42 - Rebecca Lombardo Yeah, absolutely. I'll put it a different way. I think there's an old farm axiom that says the best seed is the owner's footsteps. And you are never going to replace me in this community trying to best represent the owners, the local coffee shops, the local restaurants. There's nothing in this town, there's no hidden restaurant or speakeasy that I'm not aware of. And it's like, I'll gladly point you in the Direct Booking Succession to all these great places that will make your experience totally unique. And most importantly, I care. And so, yeah, local alliance. I think Rebecca and a couple of others like referred to it as the Club, is definitely a fun club of people that have been doing this from anywhere at this point from three years to 50 years, which is pretty crazy to me. So there's a lot of experience within the club, if you will.

00:10:33 - Jenn Boyles Yeah, that's great. And it's us only at the moment, is that correct?

00:10:40 - Rebecca Lombardo We're about to head to our neighbor, south and north. Okay. Yeah. We've got some Mexico properties coming on, which we're building to, and then we'll follow that with some Canada, then we'll follow that with some Caribbean, and then we'll follow that with our friends on the other side of the ocean.

00:10:55 - Jenn Boyles There you go. You've got a plan of attack to take over the world. That's great to hear. So I'm curious about the set up. So it's a collection, it's a club. Can people book through your website or is it like a portal through to the specific properties website?

00:11:19 - Rebecca Lombardo It's the ladder. Go ahead, Rebecca.

00:11:22 - Travis Wilburn Yeah, the OTAs have trained everyone to get to their website and say, okay, I need a property on this date and get me there and then I'm going to book. And it's a very transactional experience. And then they spend hours and hours reading reviews and so it feels fast. It feels like, oh, I got there got this list of properties, all my criteria. And then you spend so much time reading reviews and then you kind of cross your fingers and hope you have a good experience, and then many times you don't. And so what we're doing is kind of flipping that on its head because what we know as insiders is that you're going to have a much better experience if you actually start with that brand and that person who runs that company, because even if something goes wrong, they're going to fix it. They're going to make it amazing like any other top tier brand. But instead of booking through an Ota to find a property and having no idea who you're staying with. We're flipping that to say, here's who you're staying with. That's our whole focus. And then once you're convinced like, yes, this is who I want to stay with, then we guide you off our website onto their website to book Direct Booking Success, say, and now pick property.

00:12:36 - Jenn Boyles It really makes sense. It really makes sense because you are hitting that trust signal right at the.

00:12:42 - Rebecca Lombardo Beginning exactly as what we are building every single day. Trust, for sure. There's a group that we just interviewed a couple of weeks ago down in Mexico. I had never heard of the city before in my life, and I traveled all throughout Mexico. And then we go to the site, we go look at the properties. I'm like, tell me more about the city. Tell me why you live there. What do you like about it? And then the properties are absolutely incredible. It made me want to go stay there. And so it's like the way that we're building this too, is by introducing people to new locations and that we trust can deliver those experiences when showcasing them. And so again, trying to cut out, trying to create a path of least resistance for the actual consumer. All built on trust, right?

00:13:33 - Jenn Boyles So why not create your own listing site or Ota and have people book through you to go to these properties?

00:13:42 - Rebecca Lombardo Because I still wear the vacation rental manager hat first and foremost every single day. I still have my vacation rental company. It's not for sale for any of your listeners. I plan on staying here. And I am tired of ABCDEF listing site calling me and trying to give me the list of properties to pay a transactional fee back up to them. There's a couple of sites that we work with now. I feel like there's a new site every single day that looked at the transactional revenue, I think consumer standpoint, if the consumer actually knew that they're paying anywhere between five points to 15 points more for the exact same experience on a listing site, I think the consumer is going to get more educated in the future on that. And by I think I know because that's what Rebecca and I's mission is make sure that that consumer knows that booking Direct Booking Success and what it actually means. So we will over my dead body will never be a transactional site. I think it's the funny part. It's like while looking for Rebecca, if I had a dollar for everybody who by all means had more brains than I, who said, hey, we got to make this transactional. You got to make this transactional. No, there's a different way to do it. We've figured that out, and we don't need to make it transactional. So we will always, as best as we possibly can, send these people Direct Booking Success into those websites because we think about the SEO value that we're creating as well by having all these phenomenal best in class platforms connected to us and us connected to them, and we're partners with them. We're not competing against. We're helping.

00:15:24 - Travis Wilburn Yeah. Once we do find them and we do find this company and we vet them, we've had the brand, then it comes the step because you're asking how it works, then comes the step of curating a selection within their selection. So we're not saying, like, every property you have is a good fit for the 100 collection. We're saying, tell us about the top ten properties you have that would be the best of your best. And then we'll look through those to make sure those are a good fit for the 100 Collection. Those get curated onto their site so that when we send folks from our website to their website, they're just going to that page, here our 100 Collection, just kind of speaking to the transactional answer. Even if you get there and you find those, the odds of those having a date available that you want might not be in your favor, but you're on a website of a company that is fantastic. So they've got other properties. It's okay. You didn't get into their ten 100 Collection properties. Maybe you find another. So the whole basis of making that transactional loses its value at that point. And besides the whole fact that the value we're bringing to the table is that we've done the homework, we've done the legwork to go around and find these amazing brands and aggregate them into one place with the Michelin Star. There are tourism boards in every state that are so excited about Michelin Star, they're paying millions of dollars just to have those folks come to that state and say, go out into the state and find Michelin Star restaurants here, because it is such a valuable thing to receive that recognition.

00:17:03 - Jenn Boyles Well, I know I lived in Brussels for a few years, and it has I can't tell you right now how many Michelin stars, but it's a point of pride for them. And when Travis was asking, when you've been to a Michelin Star restaurant, can you remember the name right away? I went, no, but I can remember sitting there. I can remember the service, and I remember it had a Michelin Star. So if I had to find it again, that would be the way to.

00:17:28 - Travis Wilburn Go and get it. Because an insider went ahead of you, right? Somebody who was on the inside, a professional, and wrote that up. And that's exactly what we're doing.

00:17:40 - Jenn Boyles Yeah, it's that personal recommendation, isn't it, with a seal of approval. So tell me what makes that property stand out? What is the criteria of that property? Because if, say, a property manager has 50 properties and only five or their best, what does that look like?

00:17:58 - Rebecca Lombardo So the most important distinction is that the first thing is that we choose properties that best represent the destination. So, for instance, if you are a beachfront vacation rental group or vacation rental group, excuse me, with beachfront properties and you're at a condo building and the condos overlook the ocean. We would look at those versus the condos that overlook the parking. But the properties that best represent the destination look very different. Like in Cape Cod, that's cottage country and that's like born out of Norman Rockwell, right. Versus Telluride, colorado versus Charleston, South Carolina. I think often everybody's trying to define luxury and I'll tell you the first thing that we are not is luxury. Often synonymous with luxury, if by far properties that are present destination, followed by hospitality and safety standards that are in place, followed by updates. And so in the hotel industry, you update upholstery every seven years to nine years. Same thing here. It's like we're looking for fresh upholstery, smart TVs, and most importantly, the vacation rental manager's knowledge of what that portfolio looks like. We all manage 50 properties or 200 or 300. And I would argue that the older the property is, more likely it needs to be updated and that vacation road manager doesn't want to drop that property from their portfolio, but we're simply just building a portfolio within their site that we're licensing to that represents properties that are delivering 100% of that experience. The guest is looking.

00:19:39 - Jenn Boyles Yeah. So not necessarily the most expensive properties to stay in, but the ones that provide best experience for the guest.

00:19:48 - Rebecca Lombardo Exactly. And I mean to that point, if your destination is perfect for couples, we want a condo that sleeps two people or four people. And if you go up to 20 people yeah, we'll take a great house that sleeps 20 people as well. So we're looking for a wide array within their portfolio as well to best represent that guest.

00:20:09 - Travis Wilburn Right.

00:20:09 - Jenn Boyles So if you're looking for the best of the best, you want that insider knowledge that stay with locals. Yes, I got it.

00:20:19 - Travis Wilburn I'm joking. That service is actually the new luxury because you could be in a really nice place and if the service sucks, then that is not luxury.

00:20:31 - Jenn Boyles Very true, very true. And that's probably bad service. What puts you off fastest, isn't it? From anything?

00:20:38 - Travis Wilburn Yeah, definitely.

00:20:39 - Jenn Boyles Okay, so how do people get, do they get properties, get nominated? Do property managers contact you? How are you physically finding the best of the best?

00:20:52 - Rebecca Lombardo So, behind the scenes there are a lot of great people that we are working with that have been a part of this industry for a long time. And so if somebody, for instance, goes to our website to join us as a vacation rental manager, the first thing we start doing is trying to audit them and figure out who they are and who knows what the thoughts are. How are they involved in their community, are they respected in their community? We try to do our homework and so thankfully, as for as large as this industry is it really is still very small. And so I don't think it is as complicated as it probably sounds. But we have a lot of great people that we are. A lot of people wearing some 100 Collection hats that help push people forward.

00:21:38 - Jenn Boyles Well, I know that once I spoke to you, someone came to my mind right away and I sent you their details because to me, they are doing what you were looking for. So you just never know where those nominations, if you will, will come from. So we're talking about the property and we're talking about the guest experience and service. What is in it for the property manager? What do they get to promote? Do they get a badge? Physically? How does that work?

00:22:11 - Rebecca Lombardo Rebecca?

00:22:12 - Travis Wilburn So the property manager, like you mentioned before, it's that pride in getting that designation. So they will get a page on their website that has that curated selection of the properties. And there's a gold seal of approval that goes in the lower right hand corner. That's the 100 collection seal. There's also our logo on their homepage that says they're a proud member of 100 Collection. And then, of course, we refer to them as something called a Doyan, which Doyan means the most respected person in their field. So as we refer to these Doyans, I was telling Travis we need something for them. Like, we've got the gold seal of approval for the property itself, but we need some kind of recognition for the Doyan. And that's when I came up with a pineapple. So this gold pineapple, you can't see the bottom, but it's the fingerprint or thumbprint kind of symbol or sign. That the squiggly lines that your thumbprint is.

00:23:10 - Jenn Boyles Yeah. Rebecca's got a gold pineapple on her T shirt, and the pineapple is a symbol of hospitality, isn't it?

00:23:18 - Travis Wilburn Right. And so basically what we're saying is that you put your own personal imprint of your hospitality on your brand. That's great. Yeah. There is no replacing Travis in Charlottesville. There just isn't. Right. That is very personal.

00:23:37 - Jenn Boyles I was going to say those are the people you're trying to find?

00:23:40 - Rebecca Lombardo Absolutely every single time. Once we do find them and we onboard them and put them up onto our platform, one of the greatest things that we're doing is helping them with owner acquisition. There's already vacation rental owners that are hitting our platform. And then to get vetted, they just go Direct Booking Successly to the property manager, and then the property manager decides if they want to work with them. The second thing that we're trying to do is help protect and raise that average daily rate. Right. Now, imagine if the airlines had to rely on one platform for all of their business. The platform would dictate rate versus the airline. And that's what this is ultimately about. And so this question I ask all the time. If you had the option between the Fairfield Inn and the Ritz Carlton both at $300 a night in Miami, which one would you choose? I think the obvious answer, yeah, absolutely. One's 403 hundred, which one would you choose? And at 503 hundred, which one would you choose? And at some point price might break you. However, we know factually that the guest is so desperate for a trusted day that they would be willing to pay a higher rate. And so the way that we're building it has a huge SEO value and we're aggregating traffic with all these best in class platforms. And so it's hugely beneficial to the vacation rental manager because I'm taking a guest as an example that's spending $500 a night with me and now I'm introducing them to 50, then 60 and 70 other destinations that they can also trust. And so our whole intent is to help create trust for that guest and introduce them to all these great partners.

00:25:24 - Jenn Boyles And how are guests finding you? How are guests finding the 100 Collection?

00:25:30 - Rebecca Lombardo So the companies that we were working with thus far are anywhere between three years old to 50 years old and they all have their own platforms that have 10,000 to 50,000 visitors. Bergwa they have databases of their guests that they're willing to email out and introduce the 100 question to. And so there's a lot of different things in regards to how they're finding us. And that is ironically, the least bit of the issue, quite honestly, is that I've been doing this since 2010 and I'll go email my entire database and say, hey guys, there's now all these other great places that you can go trust. And I'm willing to do that because I know that the average person might stay with me once a year, but they're also going to go to other vacation. It's a collaborative effort.

00:26:20 - Jenn Boyles Yeah. So the words Network, Alliance Club, they all apply, don't they?

00:26:26 - Rebecca Lombardo Absolutely.

00:26:27 - Jenn Boyles Right now, not every property, not every manager can be a part of the 100 Collection. That's just the way it is. But I wondered if each of you have some tips or ideas of how people can put these practices into their own companies, of being the best of their destination.

00:26:48 - Rebecca Lombardo So one of the number one complaints in our industry right now is not getting support when they need it. Even some of the largest companies within the space. I as an example was just recently in Nashville and we stayed at one of those large company properties and we were locked out. The codes didn't work and we sat out in the cold for an hour and a half and couldn't get in. And we were texting and calling, just trying to get in so that we could get to where we needed it to be. Now the average guest would probably have said, I'm not staying at a vacation rental anymore. Having 24/7 support is not an option. It's mandatory. Nobody wants to get locked out at 04:00 or 02:00 in the morning hospitality standards, simply making sure that you have mattress covers on the bed, you're changing your good days, you have more than two pillows on a king size bed that you have safety standards. I mean, one of the things that's happened in our industry a lot, you're seeing it more and more in the US over the last summer on illegal property. Didn't have smoke detectors in a veteran. It's not even 101. It's just like some basic needs. And so I would think that if you question your professionalism, there's a lot of different places that you can go. There's a guy in our industry, Justin Ford, who helps individual hosts or professional management companies inspect and know what they're doing is right. There are things that I've been blown away by where he was talking about bunk beds that aren't properly approved and that creates risk. And as a lot of folks know, within this industry, there are insurance risk, liability risks now. So I think if you question if you have those standards, I would go look for resources to find those standards.

00:28:44 - Jenn Boyles Okay, so safety and support. Now, Rebecca, what about you? Do you have any sort of advice for those who are wanting to go on the road to being the best of the best?

00:28:57 - Travis Wilburn Sure. So one thing I've noticed is that those who are setting the gold standard have a level of connection with the guests as well. So everything from knowing their first name and using it in the communication to knowing if they have allergies and providing gift baskets accordingly. Like Travis said, that 24/7 support personalizing the stay. But going a bit further to the photos of the place, like making sure the expectations align with what they're actually going to get when they get there, you've got to invest in professional photography. Again, that's a non negotiable thing for our partners as well, providing adequate detail about the property and things like that. So, yeah, the branding and marketing has to align with the expectation, but again, that all flows into how guests end up having a fantastic stay and writing great reviews.

00:29:52 - Jenn Boyles Well, thanks for that. So the name of the podcast is Direct Booking Success Booking Success Success, and I'd love to hear what Direct Booking Success Booking Success Success means to you. Maybe start with Travis.

00:30:03 - Rebecca Lombardo Oh, wow, this is such a great one. See, when you get to a healthy ratio of about 80% of your guests are booking Direct Booking Success, 20% of them coming from OTAs is a really good rule when people are speaking and recognize your brand and recommending your brand. Your local brand, I think is huge. I think when ultimately we're in the 100 Collection hat, when we see all of our partners have an ADR that's higher than OTAs, that's probably going to be what I'm screaming from the top of the mountain, jumping up and down. I'd say that in short. Rebecca yeah, I think it's when you.

00:30:40 - Travis Wilburn Get to a point. Where you're really only using OTAs or other sites for lead acquisition, if at all, depending on your market. So primarily Direct Booking Success Booking Success Success because they remember your name, because you've maintained that relationship with them year round, regardless of how often they stay with you.

00:31:01 - Rebecca Lombardo Can I take that answer one step further?

00:31:03 - Jenn Boyles Yes, definitely.

00:31:05 - Rebecca Lombardo A lot of people I've talked a little bit about this, but a lot of people forget the days when in 2010, eleven, when all the hotels and airlines were freaking out because they were losing their market share to OTAs and the OTAs were raising the fees. Does that sound familiar? Six large hotel groups got together and formed a company called Roomkey, which was their own Ota. And the whole intent of that was to lower the management fee to lower the Ota. And I would just say that ultimately, if there's a couple of OTAs and that we can get to reduce their fees, that might be an additional success as well. Putting the power back into our hands would be huge. And the true ultimate goal, not just the ADR, but seeing that power shift and having OTAs be partners. I think I was recently at a conference in Vegas within our space and I was with two of the larger OTAs in the US. And there was a lot of frustration in that room and it was because they were not being good partners. And this needs to be a mutually beneficial relationship. And so I think there were a lot of DRMs that do not feel heard. And if we can help fix that, I'd be very excited for arguments.

00:32:26 - Jenn Boyles Well, who knows, maybe after the 100 Collection, because you've done what you started with, you've got the properties, you've got the vineyard, you've got the tours, now the Hunted Collection, maybe the next thing is will be an Ota.

00:32:44 - Rebecca Lombardo Never. We will not be I just had.

00:32:49 - Jenn Boyles To float the idea. No, thank you, Travis's Ota. No, not going to happen. Anyway, thank you both so much for coming on today. Where can Listers come and find out more about the 100 Collection?

00:33:08 - Rebecca Lombardo They can visit the 100 Collection, they can visit The Charlottesville.com and go down the Rabbit Hole of the 100 Collection or Hodak Cooper bluewater Vacation Homes, blue Ridge Cabin Rentals I mean, Tom Goodwin's Bounty. Laurels Valet. Hopefully you can just about Google any destination in the US here in the near future and you'll find one of our partners and be able to go down that rabbit hole.

00:33:32 - Travis Wilburn Great.

00:33:32 - Jenn Boyles Well, I'll put some of those links in the Show Notes and it has been lovely to speak to both of you. Thank you for coming today.

00:33:39 - Rebecca Lombardo Thank you so much for having us.

00:33:41 - Jenn Boyles A huge thank you to Rebecca and Travis for coming on Direct Booking Success Booking Success Success today. I have really enjoyed our conversation. If you are looking to find out more about the Hundred Collection, head to the Show Notes I'll put all the links there.